Thursday, June 2, 2016


http://www.adweek.com/news/technology/how-virtual-reality-inspiring-donors-dig-deep-charitable-causes-171641

This article examines how virtual reality is helping to inspire donors. For a long time, the best way to understand and sympathize with something was to go there and be part of the action. Now virtual reality is able to take people into the places and show the conditions of certain people. This will inspire people to donate in a way that they have never before. This new technology pushes people to experience the poor and be able to help. By taking donors to places that have no water, companies are able to place a small amount of blame onto people and that pushes them to make a donation that they might not make in the first place. 

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