http://www.adweek.com/news/technology/7-big-trends-are-shaping-future-digital-advertising-171773

From Adweek, this article examines the 7 newest digital advertising trends that are shaping the industry. The first examination comes in the form of digital advertising exploding on a massive scale. I think this trend shows how more and more advertisers are turning to mobile devices as the population spends more time on their personal phones. The second trend is Facebook and Google's advertising ability. Together, they control 76% of all online advertising. This trend surely will show how both of these massive companies are dominating the market. Third, consumers are annoyed by online advertisements. This trend shows how the population is now used to online advertising and iss regularly bothered my the ads they see. Fourth, mobile advertising has many more restrictions when it comes to ad blocking. Advertisers will see a lot of resistance when attempting to purchase this new ad space. Fifth, Shorter is better. The new generations have the attention span of children and will skip over long videos to see shorter ones. Sixth, millennials are still on Facebook. Unlike Myspace, millennials have stuck around with Facebook and still use it regularly to friend people and follow trends. Last, chat is the future. If advertisers can someone place ads on the chat space, they will be able to open the doors to how advertising is done in the future.