http://trendwatching.com/trends/16-innovations-from-2016/

This article from Trendwatching.com examines 16 of the newest trends that are hitting the market in 2016. One of these trends is exposing the gender inequality and income difference in America. Women make 79% of what men make in America and brands continue to use this information to draw women into purchasing their products. By exposing this difference and claiming to create a change in this phenomenon, brands are showing their support and gathering female followers across the nation. This article also examines many other trends going on in the world today and some of the brands that are changing the way in which we interpret this trends. A great read, I recommend everyone follow the newest trends from around the globe.