Thursday, June 2, 2016

http://adage.com/article/cmo-strategy/subbing-interesting-man-erin-andrews/304225/

This article from AdAge examines the new actors to fill in for the most interesting man in the world campaign from Dos Equis. The beloved campaign has sent the most interesting man into space to go see Mars. Now, subbing in new summer spots for the brand, actors Erin Andrews and Luis Guzman will be telling their interesting stories to the target market. I have loved this campaign from the beginning and I hope that these two actors will continue to show great respect for the brand and allow Dos Equis to grow exponentially.

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