http://www.adweek.com/news/technology/mobile-advertisers-are-successfully-targeting-tourists-double-decker-buses-171770

This article from AdWeek shows an example of how mobile advertisements have been targeted to people on double-decker tour buses in big cities. By targeting tourists on these buses, advertisers were able to design interactive ads on billboards and mobile devices that interacted with one another. Through this double advertising strategy, advertisers saw a massive increase in brand awareness and attraction. The main piece of information that I take from this article is just how effective mobile ads can be with the use of geotargeting. By knowing where people are, advertisements can be manipulated to adjust to the needs of a small segment of people. This strategy is scary and impressive.