http://adage.com/article/datadriven-marketing/supreme-court-ruling-raises-bar-suits-false-data/304055/

This article from AdAge examines a new Supreme Court ruling over lawsuits concerning bad consumer data. Essentially, it is now increasing more difficult for consumers or companies to sue over bad data. Lawyers argued that people cannot be responsible for errors in the measurement of data, or in their presentation of that misinterpreted data. The court agreed and now it will be very difficult to hold companies over presenting bad data. I personally believe this is not good for the future of advertising because now companies will be able to present data that is inaccurate and not be held accountable for their actions.